Client: TSC
Timeframe: April 2025 – Present
Project Type: E-commerce Visual Design – Homepage Hero Banners
My Role: Graphic Designer – Responsible for creating daily promotional hero banners for TSC’s homepage in alignment with marketing briefs.
Tool Used: Adobe Photoshop
Project Overview: These banners are the main visual drivers of TSC’s homepage, showcasing daily deals, featured categories, and special promotions. Each piece must be visually engaging, brand-aligned, and ready on a tight daily schedule.
Creative & Technical Approach: Most images used were not originally intended for hero banner dimensions. This required creative problem-solving and compositing—from rebuilding backgrounds to resizing and adjusting lighting—using PDP (product detail page) assets.
These banners are quick-turn but high-impact. Each day is a new challenge in visual storytelling with limited assets—and I thrive on it.
